Past Publishing Courses

Mar ’12
8

Copyright and Contracts in the Publishing Industry

This workshop will introduce participants to the basics of contract law. Participants will learn to understand and identify the different rights that exist in publishing and the relevant clauses in publishing contracts. This workshop will also cover the Copyright in the Online World. Details
Feb ’12
8

Behaviours of Users of e-Publishing

Today’s content consumers are voracious omnivores. They want everything from print to Tweets to iPhone apps. Yet traditional content publishers are often dealing with production processes rooted in print practices that may be 10 to 40 years old. How can publishers prepare their company and their content for a more flexible and certain future? Details
Feb ’12
6-7

Multi-channel Publishing & Innovative e-Publishing

This workshop is targeted at those responsible for making the decisions about how products are to be developed and
delivered to their markets. It will cover recent trends in publishing, new models and new technologies, and provide
background knowledge that can be immediately used to guide an organisation in new directions. From technology point of
view, it will discuss options and possibilities without diving into implementation details. Details
Nov ’11
14-15

Financial Planning and Competitive Publishing Strategy in a Digital World

This course is essential for all publishers wrestling with how to make money in a digital world. It covers the fundamentals of good strategic planning and applies to the fast-changing digital world we’re living in. It looks at the financial implications when a business shifts from mainly print to mainly digital, showing how cash flow, investment and risk are affected as well as profitability. Details
Sep ’11
23-24

Indexing Books: Principles & Practice

This workshop will provide all those with an interest in book indexing with an understanding of the processes involved in compiling an index. You will gain not only an insight into the art/science of indexing, but also develop the practical skills required, by actually compiling an index to an existing publication. Details
Aug ’11
19

Editing for the Web

The way we read and the way we enter and leave websites are unlike print-reading habits. Readers skim and scan, scroll and search. They are in a hurry. They’re fickle, skeptical and flighty. What does this mean for editors? This workshop develops and extends a set of techniques that work on a screen for your audience and your purposes. Details
Aug ’11
17

Editing Non-Fiction

Non-fiction accounts for the overwhelming majority of publications and includes genres and subjects from autobiography to zoology. It covers all media, from books to websites, from reports to journals. In recent years, there has been a blurring of the boundaries so that non-fiction is now less bound by tradition. Details
Aug ’11
15

Editing Fiction

Fiction editing means developing the judgement and confidence to identify the strengths and weaknesses in a manuscript and to suggest options when characterisation lacks depth, descriptions are clichéd or you discover a plot hole. Details
Jul ’11
21-22

Embracing e-Publishing: Implications & Strategic Planning

This workshop for publishing professionals and particularly those responsible for strategic planning and publishing programme management, is designed to take a practical look at the e-publishing phenomenon and discuss its implications for investment, product development, production, sales and marketing, and distribution. Details
Apr ’11
4

What the Supremely Confident Commissioning Editor/Publisher Needs to Know

When we’re new to a publishing/commissioning role, we often lack confidence but even when we’ve been in the role for a few years, the weight of responsibility of managing a successful list or of being targeted with increasing a company’s market share can be overwhelming. This one‐day course will help you take practical steps to achieving more confidence in the responsible role that you have in your organisation. Details
Mar ’11
16

Digital Licensing and Distribution

This workshop will teach you about business models, licensing versus distribution, negotiations of contracts and other learning objectives that publishers should know about publishing. Details
Oct ’10
22

Digital Marketing and e-Commerce in Publishing

Online and digital media represents a completely new way of establishing relationships with a marketplace, and requires new approaches to sales and marketing. This workshop presents an overview of some the key principles in development a new approach to marketing for a digital customer-base. Details
Oct ’10
20

Digital Product Development in Publishing

The advent of digital media brings both opportunities and challenges in product development. This workshop, intended for publishing professionals in the areas of production, design, and editorial development, provides an overview of concepts and challenges involved in digital product development. Details