Past Publishing Courses

Oct ’10

Digital Marketing and e-Commerce in Publishing

Online and digital media represents a completely new way of establishing relationships with a marketplace, and requires new approaches to sales and marketing. This workshop presents an overview of some the key principles in development a new approach to marketing for a digital customer-base. Details
Oct ’10

Digital Product Development in Publishing

The advent of digital media brings both opportunities and challenges in product development. This workshop, intended for publishing professionals in the areas of production, design, and editorial development, provides an overview of concepts and challenges involved in digital product development. Details
Oct ’10

Developing a Digital Strategy in Publishing

This session is directed toward publishers and other senior managers with profit and loss responsibilities for publishing or other content organisations. Publishers understand the need for the development of transformative digital strategies to respond to the changing dynamics of the digital marketplace. This workshop provides a foundation for developing a digital strategy. Details
Jul ’10

The A-Z of Book Marketing with Brett Osmond

Learn how to market a book in the 21st Century! Through this interactive workshop, you will learn the full range of promotional tools: publicity, book design, pricing, distribution, selling materials, events and festivals, digital marketing including social media and online advertising. Details
Jul ’10

Dealing with Academic, Educational & Technical Works

This day-long workshop will enable you to approach these challenges with more confidence. In particular, you will learn methods for dealing with large, multi-author projects, where several editors may have to work on the text at once. Details
Jun ’10

Advanced Copy-editing & Effective Project Management

Editors looking to progress in their careers need to know more than the rules of punctuation and grammar. This stimulating workshop looks at the issues and problems that confront editors who work or want to work at a more advanced level and provides you with proven strategies to deal with the challenges that are faced by senior editors. Details
May ’10

The Basic Principles of Book Design and Production

This two-day course is for editors, new designers, picture researchers, marketing staff who deal with freelancers, or anyone needing an overview. The course assumes that you are familiar with the terminology of editorial processes and publishing generally. Details
May ’10

Publishing Finance for Non-financial Managers

An understanding of the numbers and an ability to manage the key tool in business – money – is critical for business and personal success. This one-day course is for anyone in publishing who wants to understand the basics of finance and budgets in a publishing environment. Details
Mar ’10

Market Research for Educational Publishers

Understanding who your market is, and how to find out what they want is a skill set no publishing professional can afford to be without. So, when you see ‘market’ in the workshop title, don’t immediately think that this is just for marketing people. Marketing needs to be in everybody’s job description; from the one who answers the phone and the conscientious deskbound editor, to the sales people who keep our cash flowing, and the CEO who decides where to spend it. Details
Oct ’09

Legal Issues in e-Publishing

This half-day workshop will introduce participants to the intellectual property and contractual legal issues that commonly arise in the field of e-publishing. Details
Jun ’09

Writing, Publishing & Promoting Your Book

To be an author, you naturally have got to write a book. Yet writing a book is often the most daunting stage. At this session, you’ll learn a step-by-step organisation plan for nonfiction book writing. Details
Apr ’09

Contract Rights in the Publishing Industry

This workshop will introduce participants to the basics of contract law. Participants will also learn to understand and identify the different rights that exist in publishing and the relevant clauses in publishing contracts. Details