The Business of Magazine Publishing

By

8 – 10 May 2007 (Tue – Thu)

The Arts House
1 Old Parliament Lane, Singapore 179429
MAP |

Course Fee: $450.00

This is a past course. View upcoming courses.

This course was also conducted in October 2006.

With the help of lectures, case studies, group work, this workshop provides the practical applications of the intricacies of magazine publishing and production. 

Organisation, Design, and Production of Magazines

  • Overview of magazine publishing in Singapore
  • Analysing magazines: Parts of a magazine
  • Types of magazines: General consumer magazines, business publications, literary reviews and academic journals
  • Magazine organisation; Departmental chart: Circulation;
  • Advertising and sales
  • Producing the magazine
  • Magazine organisation: Editorial, production, distribution and retail sales
  • Production process: From typesetting to finished product; process flow
  • Economics of magazine publishing; circulation; readership
  • Magazine audiences; readership surveys
  • Dependence on advertising; media rates; advertorials
  • Designing a magazine: Cover design; page design, use of the grid in design, design elements; balance in design
  • Typography: Using fonts to get the right impact; marking up copy
  • Use of illustrations: Linework and halftones
  • Photojournalism: Digital photography; photo selection; sizing of photos
  • Using software to assist in production
  • Role of the Editor and Subeditors
  • Commissioning: Getting people to write; getting good story ideas
  • Substantive editing: including essential information; checking facts
  • Copyediting; consistency; housestyle; editing story structures; shortening stories;
  • Proofreading: Aiming for word perfection
  • Laws relating to publishing: Permissions, Copyright, Libel, Defence for libel
  • Caption writing and placement
  • Headline writing skills
  • Technical side of magazine production: colour separation; offset printing; binding;
  • Choice of paper 

About the trainer:

Registration Details

Registration is on a first-come-first-served basis and workshop fees must be paid before the workshop. If the minimum number of participants is not met for the class, the organisers will inform all participants about possible postponement and cancellation, two weeks before the workshop date.

Cancellation & Substitution

The workshop can be cancelled or postponed two weeks before the workshop date if the minimum number of participants is not met. Participants will be fully refunded for workshops cancelled by us.

Participants who are unable to attend a workshop they have registered for are to inform us of the reason two weeks before the workshop date. They will be fully refunded in the event of extenuating and mitigating circumstances (E.g. illness, bereavement, accidents) . Those who inform us up to five (5) working days before the workshop date will receive a 50% refund. Participants can also attend another course at the same value within the same year.

Upon registration, you are deemed to have read and understood the cancellation, withdrawal and substitution policy and accept the terms contained therein.